Readers, you know how we hear all the time that kids just don’t use pens anymore? Well, you have to check out these two boys who have dubbed themselves the “Pen Brothers” and started their own YouTube channel to teach pen modifications.
General Interest
Recommended – Three Notebooks Every Writer Should Keep
Really enjoyed this post by Nifty at Notebook Stories about the three notebooks every writer should keep.
The Bic Prank: Uncommon marketing for a common pen
OK, so we know this is a little old, but it recently showed up as a marketing case study, and we just had to share the Bic Prank with all you who may not have seen it.
The story is this: BIC Cristal is a top-selling pen all around the world, with more than 100 billion sold as of 2004, but apparently writers in Germany weren’t getting the message. Bic decided to step up its marketing there, but with a low budget, there was only so much that could be done.
Some marketing genius came up with an idea for what became the Bic Prank.
Totally Random Pen Stuff 5
Totally Random Pen Stuff 5 is a round-up of interesting pen related blog posts that we have recently come across.
James Gurney opens his bag, reveals Waterman Phileas
Boing Boing seems to be making a regular series out of its “What’s in my bag?” feature, and the newest …